Designing an Event Discovery application for Event Enthusiats.
Designing an Event Discovery application for Event Enthusiats.
Designing an Event Discovery application for Event Enthusiats.
timeline
timeline
timeline
June 2024 - August 2024
June 2024 - August 2024
June 2024 - August 2024
platform
platform
platform
iOS & Android App
iOS & Android App
iOS & Android App
my role
my role
my role
UI / UX Designer
UI / UX Designer
UI / UX Designer
Introduction
Introduction
Introduction
EventHub is an event finder app designed to help users easily discover and attend local events, from concerts and sports to fiesta’s and more. With its intuitive interface and personalized recommendations, EventHub ensures that users can quickly find events that match their interests and enjoy a seamless booking experience.
Through research, ideation, and iterative testing, the goal was to design an app that resonates with event-goers, providing them with personalized event recommendations, easy-to-use navigation, and a rewarding experience that keeps them coming back for more.
EventHub is an event finder app designed to help users easily discover and attend local events, from concerts and sports to fiesta’s and more. With its intuitive interface and personalized recommendations, EventHub ensures that users can quickly find events that match their interests and enjoy a seamless booking experience.
Through research, ideation, and iterative testing, the goal was to design an app that resonates with event-goers, providing them with personalized event recommendations, easy-to-use navigation, and a rewarding experience that keeps them coming back for more.
EventHub is an event finder app designed to help users easily discover and attend local events, from concerts and sports to fiesta’s and more. With its intuitive interface and personalized recommendations, EventHub ensures that users can quickly find events that match their interests and enjoy a seamless booking experience.
Through research, ideation, and iterative testing, the goal was to design an app that resonates with event-goers, providing them with personalized event recommendations, easy-to-use navigation, and a rewarding experience that keeps them coming back for more.
Problem
Problem
Problem
Users struggled with finding and attending local events that matched their interests. The process was often tedious, requiring them to search multiple platforms, browse various websites, or rely on word-of-mouth to discover events. Additionally, there was a lack of personalized recommendations, making it difficult for users to easily find events they would enjoy.
Users struggled with finding and attending local events that matched their interests. The process was often tedious, requiring them to search multiple platforms, browse various websites, or rely on word-of-mouth to discover events. Additionally, there was a lack of personalized recommendations, making it difficult for users to easily find events they would enjoy.
Users struggled with finding and attending local events that matched their interests. The process was often tedious, requiring them to search multiple platforms, browse various websites, or rely on word-of-mouth to discover events. Additionally, there was a lack of personalized recommendations, making it difficult for users to easily find events they would enjoy.
Defining the problem
Defining the problem
Defining the problem
"How might we create an event app that makes finding and attending events easy, provides all the important details, and keeps users informed with a personalized experience?"
"How might we create an event app that makes finding and attending events easy, provides all the important details, and keeps users informed with a personalized experience?"
"How might we create an event app that makes finding and attending events easy, provides all the important details, and keeps users informed with a personalized experience?"
The Goal
The Goal
The Goal
To create an intuitive and comprehensive platform that simplifies the process of discovering and attending local events. To centralize event information, provide personalized recommendations based on user preferences, streamline the event discovery process with easy navigation and filtering options, and enhance the overall user experience from browsing to purchasing tickets.
To create an intuitive and comprehensive platform that simplifies the process of discovering and attending local events. To centralize event information, provide personalized recommendations based on user preferences, streamline the event discovery process with easy navigation and filtering options, and enhance the overall user experience from browsing to purchasing tickets.
To create an intuitive and comprehensive platform that simplifies the process of discovering and attending local events. To centralize event information, provide personalized recommendations based on user preferences, streamline the event discovery process with easy navigation and filtering options, and enhance the overall user experience from browsing to purchasing tickets.
Understanding the user
Understanding the user
Understanding the user
#1
#1
#1
User Research
User Research
User Research
#1
#1
#1
#1
#2
#2
#2
User Persona
User Persona
User Persona
#2
#2
#2
#2
#3
#3
#3
Layout Ideation
Layout Ideation
Layout Ideation
#3
#3
#3
#3
#1 / User Research
#1 / User Research
#1 / User Research
Based on the unmoderated usability study and responses gathered through Google Forms, the following insights were identified:
Based on the unmoderated usability study and responses gathered through Google Forms, the following insights were identified:
Based on the unmoderated usability study and responses gathered through Google Forms, the following insights were identified:
Event Discovery Challenges
Event Discovery Challenges
Event Discovery Challenges
Users primarily relied on social media and friends to find events, which often lacked reliability and comprehensiveness. They struggled to discover events through these channels effectively.
Users primarily relied on social media and friends to find events, which often lacked reliability and comprehensiveness. They struggled to discover events through these channels effectively.
Users primarily relied on social media and friends to find events, which often lacked reliability and comprehensiveness. They struggled to discover events through these channels effectively.
[ Solution ]
[ Solution ]
[ Solution ]
Implement an event discovery app with a powerful search and filter system to help users easily find events based on their interests, location, and preferences.
Implement an event discovery app with a powerful search and filter system to help users easily find events based on their interests, location, and preferences.
Implement an event discovery app with a powerful search and filter system to help users easily find events based on their interests, location, and preferences.
Need for Detailed Information
Need for Detailed Information
Need for Detailed Information
Users required detailed event information, including venue specifics, timing, location, and transportation options. They felt that current sources often fell short in providing these crucial details.
Users required detailed event information, including venue specifics, timing, location, and transportation options. They felt that current sources often fell short in providing these crucial details.
Users required detailed event information, including venue specifics, timing, location, and transportation options. They felt that current sources often fell short in providing these crucial details.
[ Solution ]
[ Solution ]
[ Solution ]
Ensure that each event listing includes comprehensive details such as venue information, event information, event details, reviews, location maps, and travel information. Allow users to view event details in a user-friendly format, with easy access to all relevant information.
Ensure that each event listing includes comprehensive details such as venue information, event information, event details, reviews, location maps, and travel information. Allow users to view event details in a user-friendly format, with easy access to all relevant information.
Ensure that each event listing includes comprehensive details such as venue information, event information, event details, reviews, location maps, and travel information. Allow users to view event details in a user-friendly format, with easy access to all relevant information.
Staying Updated
Staying Updated
Staying Updated
The primary method for staying updated on events was through social media and peers, which are not always event-focused or timely. This indicates a gap in having a dedicated platform for event discovery.
The primary method for staying updated on events was through social media and peers, which are not always event-focused or timely. This indicates a gap in having a dedicated platform for event discovery.
The primary method for staying updated on events was through social media and peers, which are not always event-focused or timely. This indicates a gap in having a dedicated platform for event discovery.
[ Solution ]
[ Solution ]
[ Solution ]
Provide a notification system that sends users updates and reminders about upcoming events based on their preferences. Create a personalized dashboard where users can see a curated list of events and updates tailored to their interests.
Provide a notification system that sends users updates and reminders about upcoming events based on their preferences. Create a personalized dashboard where users can see a curated list of events and updates tailored to their interests.
Provide a notification system that sends users updates and reminders about upcoming events based on their preferences. Create a personalized dashboard where users can see a curated list of events and updates tailored to their interests.
Desired Features
Desired Features
Desired Features
Users wanted personalized event recommendations, easy ticket purchasing options, notifications, user reviews, and location-based suggestions. These features were seen as essential to enhance their event experience.
Users wanted personalized event recommendations, easy ticket purchasing options, notifications, user reviews, and location-based suggestions. These features were seen as essential to enhance their event experience.
Users wanted personalized event recommendations, easy ticket purchasing options, notifications, user reviews, and location-based suggestions. These features were seen as essential to enhance their event experience.
[ Solution ]
[ Solution ]
[ Solution ]
Integrate features such as personalized event recommendations, user reviews, easy ticket purchasing, and location-based suggestions. Ensure that the app allows users to customize their preferences and receive tailored recommendations and offers based on their interests and past behavior.
Integrate features such as personalized event recommendations, user reviews, easy ticket purchasing, and location-based suggestions. Ensure that the app allows users to customize their preferences and receive tailored recommendations and offers based on their interests and past behavior.
Integrate features such as personalized event recommendations, user reviews, easy ticket purchasing, and location-based suggestions. Ensure that the app allows users to customize their preferences and receive tailored recommendations and offers based on their interests and past behavior.
#2 / User Persona
#2 / User Persona
#2 / User Persona
Maria Santos
Maria Santos
Maria Santos
Age : 28
Age : 28
Age : 28
Occupation : Marketing Executive
Occupation : Marketing Executive
Occupation : Marketing Executive
Education : Bachelor’s Degree in Communications
Education : Bachelor’s Degree in Communications
Education : Bachelor’s Degree in Communications
Home Town : Manila, Philippines
Home Town : Manila, Philippines
Home Town : Manila, Philippines
Marital Status : Single
Marital Status : Single
Marital Status : Single
"I love staying active and discovering new events in the city. It's all about making the most of every opportunity."
"I love staying active and discovering new events in the city. It's all about making the most of every opportunity."
"I love staying active and discovering new events in the city. It's all about making the most of every opportunity."
[ Goals ]
[ Goals ]
Stay updated on local events and activities.
Stay updated on local events and activities.
Stay updated on local events and activities.
Easily find and attend events that match her interests.
Easily find and attend events that match her interests.
Easily find and attend events that match her interests.
Discover new and exciting experiences in her area.
Discover new and exciting experiences in her area.
Discover new and exciting experiences in her area.
[ Frustrations ]
[ Frustrations ]
Missing out on events due to fragmented information.
Missing out on events due to fragmented information.
Missing out on events due to fragmented information.
Finding out about events too late.
Finding out about events too late.
Finding out about events too late.
Complicated ticket purchasing processes.
Complicated ticket purchasing processes.
Complicated ticket purchasing processes.
John Reyes
John Reyes
John Reyes
Age : 30
Age : 30
Age : 30
Occupation : IT Consultant
Occupation : IT Consultant
Occupation : IT Consultant
Education : Bachelor’s Degree in Computer Science
Education : Bachelor’s Degree in Computer Science
Education : Bachelor’s Degree in Computer Science
Home Town : Cebu City, Philippines
Home Town : Cebu City, Philippines
Home Town : Cebu City, Philippines
Marital Status : Married
Marital Status : Married
Marital Status : Married
"Discovering events that cater to both my professional interests and personal life for achieving balance life."
"Discovering events that cater to both my professional interests and personal life for achieving balance life."
"Discovering events that cater to both my professional interests and personal life for achieving balance life."
[ Goals ]
[ Goals ]
Stay informed about tech events and conferences.
Stay informed about tech events and conferences.
Stay informed about tech events and conferences.
Discover networking opportunities in the tech industry.
Discover networking opportunities in the tech industry.
Discover networking opportunities in the tech industry.
Discover new and exciting experiences in her area.
Discover new and exciting experiences in her area.
Discover new and exciting experiences in her area.
[ Frustrations ]
[ Frustrations ]
Difficulty in finding events that cater to both his professional and personal interests.
Difficulty in finding events that cater to both his professional and personal interests.
Difficulty in finding events that cater to both his professional and personal interests.
Overcrowded events with poor organization.
Overcrowded events with poor organization.
Overcrowded events with poor organization.
Anna Garcia
Anna Garcia
Anna Garcia
Age : 22
Age : 22
Age : 22
Occupation : University Student (Marketing Major)
Occupation : University Student (Marketing Major)
Occupation : University Student (Marketing Major)
Education : Pursuing Bachelor’s Degree in Marketing
Education : Pursuing Bachelor’s Degree in Marketing
Education : Pursuing Bachelor’s Degree in Marketing
Home Town : Davao City, Philippines
Home Town : Davao City, Philippines
Home Town : Davao City, Philippines
Marital Status : Single
Marital Status : Single
Marital Status : Single
"I want to experience everything, from music festivals and academic related.”
"I want to experience everything, from music festivals and academic related.”
"I want to experience everything, from music festivals and academic related.”
[ Goals ]
[ Goals ]
Discover fun and engaging events to attend.
Discover fun and engaging events to attend.
Discover fun and engaging events to attend.
Find events and internships related to marketing.
Find events and internships related to marketing.
Find events and internships related to marketing.
Stay updated on local cultural and volunteer opportunities.
Stay updated on local cultural and volunteer opportunities.
Stay updated on local cultural and volunteer opportunities.
[ Frustrations ]
[ Frustrations ]
Limited awareness of diverse events happening in the area.
Limited awareness of diverse events happening in the area.
Limited awareness of diverse events happening in the area.
Difficulty in finding events that match both academic and personal interests.
Difficulty in finding events that match both academic and personal interests.
Difficulty in finding events that match both academic and personal interests.
#3 / Layout Ideation
#3 / Layout Ideation
#3 / Layout Ideation
I used Figjam to sketched out the app's interface for when users log in. After testing the app with real users, I made improvements to the design and added new features based on their feedback and suggestions.
I used Figjam to sketched out the app's interface for when users log in. After testing the app with real users, I made improvements to the design and added new features based on their feedback and suggestions.
I used Figjam to sketched out the app's interface for when users log in. After testing the app with real users, I made improvements to the design and added new features based on their feedback and suggestions.
The Whole Process Throughout Designing the App
The Whole Process Throughout Designing the App
The Whole Process Throughout Designing the App
#1
Research
Identify Target Users
Survey
User Interviews
User Research
Identify Painpoints
#1
#2
Define
Problem Statement
User Personas
User Story
User Journey Map
#2
#3
#3
Ideation
Moodboard
How might we
Sketching
Wireframes
#4
Design
User flow
Information Architecture
Sitemap
High Fidelity Design
Prototype
#4
#5
Testing
Usability Testing
Gathered Feedback
#5
#6
#6
Ideation
Analyze Feedback
Improve Design
Repeat Testing
Wireframes
Wireframes
Wireframes
Final Designs
Final Designs
Final Designs
App Flows
App Flows
App Flows
Login/Create Account Flow
Login/Create Account Flow
Browse Event and Buy Ticket
Browse Event and Buy Ticket
Information Architecture
Information Architecture
Sitemap
Sitemap
Impact
Impact
Impact
Throughout the testing phase, all 10 users found EventHub extremely useful as an event discovery app. They appreciated its intuitive design, personalized recommendations, and the convenience it brought to finding and attending local events. The app not only met their expectations but also enhanced their event-going experience, making it easier and more enjoyable to stay updated on events that match their interests.
Throughout the testing phase, all 10 users found EventHub extremely useful as an event discovery app. They appreciated its intuitive design, personalized recommendations, and the convenience it brought to finding and attending local events. The app not only met their expectations but also enhanced their event-going experience, making it easier and more enjoyable to stay updated on events that match their interests.
Throughout the testing phase, all 10 users found EventHub extremely useful as an event discovery app. They appreciated its intuitive design, personalized recommendations, and the convenience it brought to finding and attending local events. The app not only met their expectations but also enhanced their event-going experience, making it easier and more enjoyable to stay updated on events that match their interests.
What I Learned
What I Learned
What I Learned
User needs are Important
User needs are Important
User needs are Important
Understanding and prioritizing user needs is crucial to achieving the project goals. By actively listening to user feedback and incorporating it into the design, I was able to make significant improvements that directly addressed their pain points.
Understanding and prioritizing user needs is crucial to achieving the project goals. By actively listening to user feedback and incorporating it into the design, I was able to make significant improvements that directly addressed their pain points.
Understanding and prioritizing user needs is crucial to achieving the project goals. By actively listening to user feedback and incorporating it into the design, I was able to make significant improvements that directly addressed their pain points.
Testing Phase
Testing Phase
Testing Phase
The testing phase was particularly insightful, revealing areas for enhancement and allowing for iterative adjustments that ultimately led to a more refined and user-centric app. This process reinforced the importance of continuous testing and user involvement in creating a successful product.
The testing phase was particularly insightful, revealing areas for enhancement and allowing for iterative adjustments that ultimately led to a more refined and user-centric app. This process reinforced the importance of continuous testing and user involvement in creating a successful product.
The testing phase was particularly insightful, revealing areas for enhancement and allowing for iterative adjustments that ultimately led to a more refined and user-centric app. This process reinforced the importance of continuous testing and user involvement in creating a successful product.
Take it easy
Take it easy
Take it easy
Through patience I learned to do step-by-step approach, I was able to navigate the design process without feeling pressured, allowing for thoughtful and deliberate decisions.
Through patience I learned to do step-by-step approach, I was able to navigate the design process without feeling pressured, allowing for thoughtful and deliberate decisions.
Through patience I learned to do step-by-step approach, I was able to navigate the design process without feeling pressured, allowing for thoughtful and deliberate decisions.
Got a project in mind?
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Thank you for exploring this page to the end. If you're impressed by what you've seen, let's connect and collaborate on creating something amazing together!
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Got a project in mind?
Let's connect! Fill out the form
Thank you for exploring this page to the end. If you're impressed by what you've seen, let's connect and collaborate on creating something amazing together!
Name
Email Address
Message
Got a project in mind?
Let's connect! Fill out the form
Thank you for exploring this page to the end. If you're impressed by what you've seen, let's connect and collaborate on creating something amazing together!
Name
Email Address
Message